THE SPEECH: A TIME FOR CHOOSING

Nancy and Ronald Reagan in 1964, the year he delivered "The Speech"

I didn't get a chance to do this yesterday on Reagan's birthday but I can hardly let it go by without honoring it.  Twitchy has a collection of tweets celebrating the day.  This video was tweeted and retweeted yesterday and for good reason.  It's the entire televised speech Reagan gave on October 27, 1964 on behalf of the Goldwater campaign.  It was titled "A Time For Choosing" and now remembered simply as "The Speech."  The name of the program was "A Rendezvous With Destiny."  The speech raised $1 million for Goldwater's campaign and is considered the event that launched Reagan's political career.

Among other things, it is remarkable (and frightening) how eerily similar the problems he addressed on that day are to the problems we face on this day, except that today they are even more acute.  And the rhetoric of the liberals is also quite familiar to us.  During the speech, Reagan uttered this famous quote:

Yet anytime you and I question the schemes of the do-gooders, we're denounced as being against their humanitarian goals. They say we're always "against" things -- we're never "for" anything.

Well, the trouble with our liberal friends is not that they're ignorant; it's just that they know so much that isn't so.

You can read the complete transcript of the speech here.  I would strongly suggest that you take the time to listen to the entire speech and also read the transcript.  It is a magnificent example of why Reagan was known as the "Great Communicator" and it needs to be read as well as heard.  Here is an excerpt:

Not too long ago, two friends of mine were talking to a Cuban refugee, a businessman who had escaped from Castro, and in the midst of his story one of my friends turned to the other and said, "We don't know how lucky we are." And the Cuban stopped and said, "How lucky you are? I had someplace to escape to." And in that sentence he told us the entire story. If we lose freedom here, there's no place to escape to. This is the last stand on earth.

And this idea that government is beholden to the people, that it has no other source of power except the sovereign people, is still the newest and the most unique idea in all the long history of man's relation to man.

This is the issue of this election: whether we believe in our capacity for self-government or whether we abandon the American revolution and confess that a little intellectual elite in a far-distant capitol can plan our lives for us better than we can plan them ourselves.

You and I are told increasingly we have to choose between a left or right. Well I'd like to suggest there is no such thing as a left or right. There's only an up or down: [up] man's old -- old-aged dream, the ultimate in individual freedom consistent with law and order, or down to the ant heap of totalitarianism. And regardless of their sincerity, their humanitarian motives, those who would trade our freedom for security have embarked on this downward course.

In this vote-harvesting time, they use terms like the "Great Society," or as we were told a few days ago by the President, we must accept a greater government activity in the affairs of the people. But they've been a little more explicit in the past and among themselves; and all of the things I now will quote have appeared in print. These are not Republican accusations. For example, they have voices that say, "The cold war will end through our acceptance of a not undemocratic socialism." Another voice says, "The profit motive has become outmoded. It must be replaced by the incentives of the welfare state." Or, "Our traditional system of individual freedom is incapable of solving the complex problems of the 20th century." Senator Fulbright has said at Stanford University that the Constitution is outmoded. He referred to the President as "our moral teacher and our leader," and he says he is "hobbled in his task by the restrictions of power imposed on him by this antiquated document." He must "be freed," so that he "can do for us" what he knows "is best." And Senator Clark of Pennsylvania, another articulate spokesman, defines liberalism as "meeting the material needs of the masses through the full power of centralized government."

Well, I, for one, resent it when a representative of the people refers to you and me, the free men and women of this country, as "the masses." This is a term we haven't applied to ourselves in America. But beyond that, "the full power of centralized government" -- this was the very thing the Founding Fathers sought to minimize. They knew that governments don't control things. A government can't control the economy without controlling people. And they know when a government sets out to do that, it must use force and coercion to achieve its purpose. They also knew, those Founding Fathers, that outside of its legitimate functions, government does nothing as well or as economically as the private sector of the economy.

"Well, the trouble with our liberal friends is not that they are ignorant, but that they know so much that isn’t so."

SO GOD MADE A FARMER

On a night when Twitter crushed Facebook and Google+ in the social media free-for-all, this was my favorite moment of the entire Super Bowl.  The commercial that stood out to most viewers and received the most online buzz didn’t have models, nerds, babies, or rapid-fire jump cuts, but it did celebrate our nation's agricultural heritage and the virtues found within the culture.  AdWeek declared it to be the best Super Bowl ad.  

By combining powerful images with the poetry of the late Paul Harvey the commercial provided viewers with an emotionally satisfying two minutes of advertising.  The beauty of the ad all but eclipsed the product itself.  But....who cares!?

Chrysler had the inspired idea to make two minutes of his speech at a 1978 Future Farmers of America convention into the soundtrack for an ad for the Ram truck while affecting still photos of American farm life scrolled on the screen.

The spot stuck out for how thoroughly un–Super Bowl it was. It’s a wonder that CBS didn’t refuse to air it on grounds that it wasn’t appropriate for the occasion. It was simple. It was quiet. It was thoughtful. It was eloquent. It was everything that our celebrity-soaked pop culture, which dominates Super Bowl Sunday almost as much as football does, is not.

All the fantastic glitz and sometimes hilarious vulgarity that define the events around the Super Bowl — the halftime shows and the ads — can’t make up for a desperate poverty of expression. No one has anything to say and, in any case, wouldn’t know how to say it. Not Paul Harvey. His speech is a little gem of literary craftsmanship. It shows that words still retain the power to move us, even in a relentlessly visual age driven from distraction to distraction.

Alexis Madrigal

Julio Varela

Of course, the Left didn't miss an opportunity to kick dirt on the ad.  For city-slickers Alexis Madrigal of The Atlantic and Julio Varela of NBCLatino there were simply too many white folks represented in the depiction of rural America.  And one of MSNBC's top in-house proglodyte race hustlers, Melissa Harris-Perry, took the opportunity to get her social justice on.  I'm sure there were plenty of atheists who howled at the moon because of the repeated use of the word GOD.  This is to be expected since cranks and trolls will always be cranky and trollish.

I think part of the reason progs felt the need to respond was the effectiveness of the ad.  Mary Katherine Ham categorizes it as sweet:

There are four kinds of Super Bowl ads. Shock ads (encompassing both sexy and gross-out shock), Joke ads, Stunt casting ads, and Sweet ads. They sometimes overlap– gross-out Shock + Joke (the Doritos oeuvre) or Joke + Stunt casting, etc. It’s Shock, Joke, and Stunt that get the pre-game coverage, with the networks threatening to ban certain ads and companies happily riding the wave of publicity (the Go Daddy strategy).

But I’d argue it’s the Sweet ads that win the day. One of the few memorable ads of the last several years is the VW Darth Vader ad, in which a mid-class German sedan becomes a way to fulfill your six-year-old’s childhood fantasy. One of the best Super Bowl ads of all time is the Coca-Cola jersey toss. As the Shock, Joke, and Stunt ads up the ante every year, requiring more and more shocks, laughs, or stars to impress, Sweet ads gain a unique ability to cut through the noise.

Last night, you saw that power most notably in the Dodge Farmer ad. I was watching the Super Bowl with a group of 30-something couples, and the place went silent as Paul Harvey’s beautifully resonant, retro voiceover came on. Dodge understood its customers, respected rural America (and those who feel an affinity for it), and connected with them on a deep, emotional level.

Here is the speech in its original form as delivered by Harvey in 1978:


And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a farmer.

God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a farmer.

I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs, tame cantankerous machinery, come home hungry, have to await lunch until his wife's done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it - So God made a farmer.

God said I need somebody willing to sit up all night with a newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a farmer.

God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor's place - So God made a farmer.

God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.

It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed, and rake and disk and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and finish a hard week’s work with a five-mile drive to church.

Somebody who would bale a family together with the soft, strong bonds of sharing; who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does...

So God made a farmer.

OUR POLITICIANS NEED TO HEED OUR WISE MEN

IF I WERE THE DEVIL...

Longtime radio newsman/commentator Paul Harvey created the original of this homily around 1965. It was updated as the years went by and therefore versions of it vary over time. This one is probably from about 1996. It is a warning to America about its own decay.