MSNBC'S "YEAH OK BUT RACISM!" MODEL IS FAILING

Would it shock you to know that MSNBC, the network that thought hiring a race-hustling tax cheat to host his own show was a good idea, is choking on its own vomit? Politico reported the brutal truth on Wednesday:

MSNBC registered its lowest full-day rating in nearly a decade on Tuesday, a devastatingly low benchmark that shows just how severe the network's decline has become.

The liberal cable news network drew an average of 55,000 viewers in the all-important 25-to-54 year-old demo on Tuesday, its lowest full-day rating since July 2005, according to Nielsen ratings provided by an industry source. CNN had nearly three times as many viewers in the demo; Fox News nearly five times as many.

That low reflects a more general decline in recent years. In January, MSNBC's daytime ratings for January were down 20 percent in total and 37 percent in the demo when compared to the previous year. In prime time, total viewership was down 23 percent, while the demo dropped by 39 percent.

In October, MSNBC President Phil Griffin said the network was "experimenting" with new ways to regain momentum, spawning widespread speculation that he planned to make significant changes to the lineup. Ronan Farrow's show, which debuted last year and has received dismal ratings ever since, is one program that is widely believed to be up for removal. On Tuesday, it brought in just 11,000 viewers in the demo.

While this may represent a new low, the handwriting has been on the wall for years:

Unabashed, sneering, surreal lefty propaganda isn't selling.  America's least-watched "major" cable "news" network has continued its ratings slide this summer, falling off a cliff within the key 25-54 demographic.  I put "news" in scare quotes because MSNBC is not a news outfit, by its own president's admission, and according to empirical independent studies.  The network's numbers are way down across the board and have sustained especially dramatic erosion during the key primetime hours.

Now, The Daily Caller reports that the lost ratings may finally force the network to make some really tough choices:

Considering a number of their shows are unwatchable - here's looking at you Chris Hayes and Joy Reid - it's painfully obvious that MSNBC's lineup is in need of a serious makeover.

According to TheWrap, Hayes' crappy ratings are even bringing down those of his TV mentor, Rachel Maddow. Let's just say Hayes as a lead-in is less than inspiring. His innate preachiness even less so.

MSNBC President Phil Griffin is on the verge of making serious changes to daytime and primetime programs. Those reportedly in trouble include Hayes, who could see his 8 p.m. time slot nixed, Ronan Farrow (whose show is actually fun to hate watch), and the aforementioned Reid.

Eliminating some of the biggest losers only to replace them with other, equally obnoxious, moonbats won't solve the network's problems any more than rearranging the deck chairs would have saved the Titanic. As Jazz Shaw points out, even the "star" of their lineup, Rachel Maddow, is being crushed by Fox's Megyn Kelly, in a 509K to 132K landslide.

MSNBC can either surrender the turf in the evenings and switch over to more true crime type programming such as they run on the weekends, or they can retool the way they approach news.

If they switch away from the Voxsplaining style, opinion journalism which is clearly not selling and put some actual anchors on the desk covering any breaking news and recapping the day, they just might be able to take a run at CNN. It doesn't fix their Fox problem, but they can at least chalk up some sort of a victory and possibly up their advertising revenue. But if they stick with what they have, they'll be stuck with what they have… in terms of ratings.

The fact of the matter is that MSNBC is everything that unhinged LWNJs falsely accuse Fox News of being...and so much more. The Sharpton channel has lost all credibility after hiring foul-mouthed douchebags as anchors and race-hustling lunatics as contributors.

It's ironic that MSNBC's status as the least-trusted name in news is destroying its effectiveness as a left-wing PR outlet because nobody but the already fully-indoctrinated, Kool-aid intoxicated freak show bothers to watch anymore.

And while polls tend to vary about the reliability of the network's chief competitor, crap like this does nothing but ensure that normal people will continue to avoid the network altogether.