Proctor & Gamble celebrated April Fool's Day with a mouth-watering prank involving the-most-awesome-fake-product-that-should-be-a-real-product-EVERRRRR! Scope had been tweeting about it all weekend and there were some who thought (or at least hoped really hard) that it might be real. Social media has really made advertising fun again.
And the P & G stunt wasn't the only one to stand out yesterday. AdWeek has a fun list of the best brand hoaxes of the day.
Also, I love the color scheme. It's color coordination at its finest. So perfect!
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