THE NARRATIVE AND POLITICAL CORRECTNESS


“Threats to freedom of speech, writing and action, though often trivial in isolation, are cumulative in their effect and, unless checked, lead to a general disrespect for the rights of the citizen.” -George Orwell
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, March 24, 2015

LIL' SWEET IS...SELF-EMPLOYED

Lil' known fact about Lil' Sweet: he sings in the key of sweet and always carries a spare six pack of Diet Dr. Pepper with him. No one knows where he keeps it though...

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Wednesday, February 4, 2015

PJTV'S THE RUNDOWN: FEBRUARY 4, 2015

PJTV's John Phillips, Stephen Kruiser and Scott Ott discuss recent events, including Mitt Romney dropping out of the 2016 campaign, the weak Democrat 2016 field, Apple avoiding taxes and Super Bowl ads that flopped.



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Monday, February 2, 2015

THREE MARTINI LUNCH: FEBRUARY 2, 2015

National Review's Jim Geraghty joins Radio America's Greg Corombos to discuss current events. Today's topics: Lindsey Graham and George Pataki explore presidential bids, Nationwide Insurance's dead kids ad, and the bizarre end of Super Bowl XLIX.



5 coaching blunders to rival Pete Carroll's Super Bowl brain lock
Pete Carroll's mind-numbing decision to throw a pass from the 1-yard line with 20 seconds remaining in the Super Bowl instead of handing off to the unstoppable Marshawn Lynch brings to mind some of the worst calls in the history of the NFL. Here are a few of those all-time sideline blunders:
Miracle at the Meadowlands: The year was 1978, and the Giants were 20 seconds away from defeating the Eagles. All they had to do was take a knee. But the Giants had other ideas, and quarterback Joe Pisarcik handed the ball off to fullback Larry Csonka, who fumbled. Cornerback Herman Edwards scooped up the loose ball and returned it for a touchdown.
Parcells calls for the option: Late in 1997, the Jets - who had gone 1-15 the season before - looked poised to make the playoffs, as they were about to tie a game against the Lions in Detroit. With the ball at the Lions' 9-yard line, Jets coach Bill Parcells called for a halfback pass with rookie Leon Johnson. In typical Jets fashion, the pass was intercepted, and the Jets missed the playoffs...
Also read:

 Graham: I wouldn't have traded the Taliban 5 "for a Medal of Honor winner"

 Rand Paul 'happy' to debate Lindsey Graham on foreign policy

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THIS DAY IN TWITCHY: FEBRUARY 1, 2015



'Still living rent free in the minds of everyone who he annoyed': Conservatives remember Breitbart on his birthday









'News that's less (ful)filling': NBC and Chuck Todd politicize 'Super Bowl beer choice'


'Snacks gone wild!' Impressive Super Bowl spreads are out in force







'This is actually nuts': Halftime of the #PuppyBowl featured a cat dressed as Katy Perry


'What a dumbass': Obama called out over erroneous claim during NBC interview





Reviewing TurboTax's 'Boston Tea Party' ad: 'DEPORT TURBOTAX FOR TREASON'


Tweeters 'reduced to tears by Budweiser puppy' getting saved from a wolf by the Clydesdales





Reviewing Nissan's #SB49 ad: 'WTF, Nissan!? Depressing'






'LOG OFF, DUMBASS NERD': Neil deGrasse Tyson attempts humor during Katy Perry halftime show; fails miserably






Charles Rangel spins 'Like a Girl' Super Bowl ad to push #EqualPay





'American Sniper' sets Super Bowl weekend box-office record






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Friday, January 30, 2015

PJTV'S THE RUNDOWN: JANUARY 30, 2015

Commercials that will be airing during Super Bowl XLIX are much more family friendly than in years past. Budweiser's puppy ad is the perfect example.



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Monday, April 21, 2014

DON DRAPER'S MOMENTS OF MARKETING WISDOM



Don Draper Moments of Marketing Wisdom
Don Draper Moments of Marketing Wisdom by Glow New Media
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Wednesday, February 5, 2014

TRIFECTA: DISCUSSING THOSE SUPER BOWL ADS





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Tuesday, April 2, 2013

FOR BREATH THAT SIZZLES: #SCOPEBACON



Proctor & Gamble celebrated April Fool's Day with a mouth-watering prank involving the-most-awesome-fake-product-that-should-be-a-real-product-EVERRRRR!  Scope had been tweeting about it all weekend and there were some who thought  (or at least hoped really hard) that it might be real.  Social media has really made advertising fun again.

And the P & G stunt wasn't the only one to stand out yesterday.  AdWeek has a fun list of the best brand hoaxes of the day.

Also, I love the color scheme. It's color coordination at its finest. So perfect!

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Saturday, March 23, 2013

LEAVE YOUR WORRIES BEHIND... GET IT?



So apparently The Onion is doing advertising for Ford these days.  Okay, maybe not.  But while this cringe-worthy ad campaign for the Ford Figo hatchback doesn't quite rise to the level of calling an adorable 9-year-old girl a "cunt" on Twitter, it certainly is just begging to be made an example of.
Three print ads of JWTIndia have surfaced onto the interweb and these ads revolve around the ample boot space of the Ford Figo.  To showcase the Figo’s boot space, JWTIndia has used former Italian prime minister Mr Silvio Berlusconi as a prop in an ad that shows a beaming Mr Berlusconi with skimpily clad women bounded and bundled into the Figo's boot. In another ad, American hotel heiress Paris Hilton is depicted in a similar situation with the women of the Kardashian family bundled into the Figo's spacious boot.  The third ad though, shows Michael Schumacher in the driver's seat with other F1 driver's like Sebastian Vettel, Fernando Alonso and Lewis Hamilton stuffed into the Figo's boot. The ad campaign is titled "Leave your worries behind."


The visual references to kidnapping would probably be bad enough and weirdly inappropriate for a giant, respectable corporation like Ford.  But using this kind of imagery to target Indian consumers is particularly problematic due to a recent high-profile rape case that sparked a major controversy in India and has resulted in new legislation.



And now the inevitable apologies.  From Ford India:
"We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."
And JTW India:
We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.

These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.
Of course, it's entirely possible that this apparent fiasco is actually a fiendishly clever ploy to cater to the male population of India on the assumption that the titillation factor, ultimately, will outweigh any backlash.  The images are out there and apologies can't make them magically disappear.  If the special feature of the Figo is its roomy "boot" then, for better or worse, it's been well and truly advertised.

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Tuesday, February 5, 2013

SO GOD MADE A FARMER



On a night when Twitter crushed Facebook and Google+ in the social media free-for-all, this was my favorite moment of the entire Super Bowl.  The commercial that stood out to most viewers and received the most online buzz didn’t have models, nerds, babies, or rapid-fire jump cuts, but it did celebrate our nation's agricultural heritage and the virtues found within the culture.  AdWeek declared it to be the best Super Bowl ad.  

By combining powerful images with the poetry of the late Paul Harvey the commercial provided viewers with an emotionally satisfying two minutes of advertising.  The beauty of the ad all but eclipsed the product itself.  But....who cares!?
Chrysler had the inspired idea to make two minutes of his speech at a 1978 Future Farmers of America convention into the soundtrack for an ad for the Ram truck while affecting still photos of American farm life scrolled on the screen.

 The spot stuck out for how thoroughly un–Super Bowl it was. It’s a wonder that CBS didn’t refuse to air it on grounds that it wasn’t appropriate for the occasion. It was simple. It was quiet. It was thoughtful. It was eloquent. It was everything that our celebrity-soaked pop culture, which dominates Super Bowl Sunday almost as much as football does, is not.

All the fantastic glitz and sometimes hilarious vulgarity that define the events around the Super Bowl — the halftime shows and the ads — can’t make up for a desperate poverty of expression. No one has anything to say and, in any case, wouldn’t know how to say it. Not Paul Harvey. His speech is a little gem of literary craftsmanship. It shows that words still retain the power to move us, even in a relentlessly visual age driven from distraction to distraction.
Alexis Madrigal
Julio Varela
Of course, the Left didn't miss an opportunity to kick dirt on the ad.  For city-slickers Alexis Madrigal of The Atlantic and Julio Varela of NBCLatino there were simply too many white folks represented in the depiction of rural America.  And one of MSNBC's top in-house proglodyte race hustlers, Melissa Harris-Perry, took the opportunity to get her social justice on.  I'm sure there were plenty of atheists who howled at the moon because of the repeated use of the word GOD.  This is to be expected since cranks and trolls will always be cranky and trollish.

I think part of the reason progs felt the need to respond was the effectiveness of the ad.  Mary Katherine Ham categorizes it as sweet:
There are four kinds of Super Bowl ads. Shock ads (encompassing both sexy and gross-out shock), Joke ads, Stunt casting ads, and Sweet ads. They sometimes overlap– gross-out Shock + Joke (the Doritos oeuvre) or Joke + Stunt casting, etc. It’s Shock, Joke, and Stunt that get the pre-game coverage, with the networks threatening to ban certain ads and companies happily riding the wave of publicity (the Go Daddy strategy).

But I’d argue it’s the Sweet ads that win the day. One of the few memorable ads of the last several years is the VW Darth Vader ad, in which a mid-class German sedan becomes a way to fulfill your six-year-old’s childhood fantasy. One of the best Super Bowl ads of all time is the Coca-Cola jersey toss. As the Shock, Joke, and Stunt ads up the ante every year, requiring more and more shocks, laughs, or stars to impress, Sweet ads gain a unique ability to cut through the noise.

Last night, you saw that power most notably in the Dodge Farmer ad. I was watching the Super Bowl with a group of 30-something couples, and the place went silent as Paul Harvey’s beautifully resonant, retro voiceover came on. Dodge understood its customers, respected rural America (and those who feel an affinity for it), and connected with them on a deep, emotional level.
Here is the speech in its original form as delivered by Harvey in 1978:


And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a farmer.



















God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a farmer.



















I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs, tame cantankerous machinery, come home hungry, have to await lunch until his wife's done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it - So God made a farmer.














God said I need somebody willing to sit up all night with a newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a farmer.



















God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor's place - So God made a farmer.



















God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.



















It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed, and rake and disk and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and finish a hard week’s work with a five-mile drive to church.



















Somebody who would bale a family together with the soft, strong bonds of sharing; who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does...



















So God made a farmer.





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