THE NARRATIVE AND POLITICAL CORRECTNESS


Threats to freedom of speech, writing and action, though often trivial in isolation, are cumulative in their effect and, unless checked, lead to a general disrespect for the rights of the citizen. -George Orwell

Sunday, September 22, 2013

CREEPY "OPT-OUT" ADS GO VIRAL; LIBS FREAK OUT



These are the ads that liberal supporters of ObamaCare don't want you to see.  The reason?  They're effective!
The left is having a temper tantrum.
Reading a couple of liberal scribes over the past 24 hours, we can almost hear the huffing and puffing, the indignant stamping of feet; reading their tweets, we can nearly hear the feverish pitch of their whines. Oh, the outrage. Won’t somebody please think of the children? On and on.
The cause? These hysterically creepy ads Generation Opportunity released urging young people to opt out of Obamacare on Oct. 1.
Complaints have ranged from the mundane to the delusional, with the ever-reliable folks at MSNBC seeing racism in the ads’ diverse set of actors. But brushing aside the panicked innuendos the left brings to every waking moment, all the young folks over at Generation Opportunity are seeing are clicks. Awareness of their cause. Alertness to their message.
Because seriously, when is the last time an anti-Obamacare ad went viral?
And viral it went. Published on Thursday, the videos have already racked up over one million hits combined. In the first 24 hours, over 100 publications wrote them up.
Creepy Evan McMurry at Mediaite whined:
Generation Opportunity, a Koch Foundation-funded anti-Obamacare group, plans a $750,000 campaign of "Opt Out" ads aimed at convincing college students to forego the Affordable Care Act's exchanges.
If conservative groups feel they have a valid financial argument against the Heritage Foundation's idea of the individual mandate Obamacare, then they should make it. But if "straight-to-video slasher flick meets tea party iconography" is the best vehicle for your message, it says a lot about the message itself.
If McMurry could be bothered to do a little actual research then he'd know that the serious arguments have and continue to be made regarding the looming disaster that is ObamaCare.  Or he could just ask the unions what they think about it.  And, of course, there's the usual Koch Bros derangement syndrome.  Apparently only left-wingers are allowed to be funded by billionaires.

No, what really has the proggies panicking is the fact that they are now realizing that they don't have a monopoly on either talented young activists or the ability to produce viral messaging.  McMurry himself recently was shocked to discover that Republicans actually know how to use GIFs to get a message out to young people.
"This is written for young people, by young people," Generation Opportunity president Evan Feinberg, 29, told The Daily Caller. "A lot of groups message to young people through traditional political ad campaigns because that's all they know how to do. We think these videos went viral because we put ourselves in the minds of our friends, classmates, coworkers, and asked what would we find creepy? Funny? What would get the message across for us?"
Well, it turns out the answer isn't some long-winded commentary on health-care policy in the United States. It's comedy. Dark comedy.
"That was always the goal: To use creepiness to get the buzz," one outside consultant who worked on the project told TheDC. "Otherwise it would have just another center-right ad — not 'holy shit,' which is what it was."
"Messaging from a 70-year-old, center-right perspective has not helped us reach young people," the consultant added.
The bottom line is this: The progs are in a tizzy because this is exactly the kind of stuff that they'd be praising...if their side had done something this clever.

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